How South Africa became one of the world’s most robust business outsourcing hubs

The news from Amazon in June that it would add 3,000 virtual customer service jobs in South Africa offered the nation’s pandemic-mired economy a much-needed lift and highlighted the strength of outsourced business services in the country, which ranks consistently among the world’s top destinations for companies in search of a back office. “While lockdown measures to contain the coronavirus compromised business continuity across the world, South African contact centers were quick to migrate to remote working models and were able to remain operational with minimal disruption for clients,” McKinsey notes.