This Changes Everything for Disney

Walt Disney (NYSE: DIS) is the latest movie studio to turn to a big-ticket digital rental to help recoup the heavy production and marketing costs of a once highly anticipated theatrical release. Disney's decision to release Mulan as a premium video-on-demand offering on Sept. 4 is huge -- and so is the price of digital admission. The media giant will ask Disney+ subscribers to shell out $29.99 for the live-action reboot of the 1998 animated feature, a bold but brilliant decision.