Apple Has a New Fitness Target

Now, in 2020, Apple, Inc. (NASDAQ: AAPL) is taking aim at personal fitness. In a characteristically glitzy online presentation from its spaceship headquarters in Cupertino, California, on Sept. 15, Apple announced new Apple Watch models, updated iPads, bundled digital services, and something that it hopes forces new rivals like Peloton Interactive (NASDAQ: PTON) to pedal faster -- Apple Fitness+. Apple Fitness+ is designed to "intelligently incorporate metrics from Apple Watch for users to visualize right on their iPhone, iPad, or Apple TV, offering a first-of-its-kind personalized workout experience," the company said in a press release.