Apple Is Building a Content Powerhouse With Apple TV+

John Ballard, The Motley Fool
·5-min read
Apple Is Building a Content Powerhouse With Apple TV+

Apple (NASDAQ: AAPL) is far from being on a level playing field with a streaming giant like Netflix (NASDAQ: NFLX), but since the initial launch of Apple TV+ a year ago, the tech titan has amassed an impressive lineup of original programming. While the selection is still lacking compared to competing services, it's clear that Apple is opting for quality over quantity, and with its massive war chest of cash, Apple TV+ could emerge as a major force in the entertainment industry before too long. At the unveiling in March 2019, Apple pitched its video-streaming service as the destination for the highest-quality originals.