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Should Grocery Companies Be Worried About Amazon Fresh?

Should Grocery Companies Be Worried About Amazon Fresh?

Bloomberg is reporting that Amazon (NASDAQ: AMZN), the king of e-commerce, is getting more aggressive with its physical retail investments. Amazon Fresh is a supermarket concept that, according to the company, offers high-quality food at low prices with an integrated offline and online experience. Should investors in grocery companies like Kroger (NYSE: KR), Walmart (NYSE: WMT), and Sprouts Farmers Market (NASDAQ: SFM) be worried about Amazon's new brick-and-mortar venture?