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The Massive Opportunity of Facebook Shops

The Massive Opportunity of Facebook Shops

Facebook (NASDAQ: FB) took another step into social commerce last week with the introduction of Facebook Shops. The feature gives small and medium-sized businesses the ability to upload their catalog to Facebook and Instagram, providing shoppers with another way to buy online. The service is free to use, and Facebook will only collect a fee from small businesses that use the Checkout feature it introduced on Instagram last year.