Amazon Prime or Costco Membership: Which Is a Better Value?

Amazon Prime or Costco Membership: Which Is a Better Value?

Amazon (NASDAQ: AMZN) and Costco (NASDAQ: COST) are competing to be the No. 1 destination for shoppers worldwide. Despite the stark contrast in their locations -- Costco relies more on brick and mortar locations, and Amazon makes the vast majority of its sales online -- the two are competing for a larger share of consumers' wallets. Amazon passed the "200 million Prime members" milestone.