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No Joke: Pinterest Has More Monthly Users Than Twitter

No Joke: Pinterest Has More Monthly Users Than Twitter

At the end of the second quarter, Pinterest boasted 416 million monthly active users around the world, rivaling if not exceeding the reach of competing apps such as Snapchat and Twitter. As advertisers pared back on their campaigns in the first half of 2020, average revenue per user (ARPU) for Pinterest remained low and actually declined 21% in the latest quarter to $0.70. Does this mean Pinterest might suffer the same fate as Twitter with a substantial user base but one where the company struggles to monetize the engagement on its platform?