Advertising Could Be Amazon's Biggest Source of Profits in 2021

·3-min read
Advertising Could Be Amazon's Biggest Source of Profits in 2021

In less than three months, Amazon (NASDAQ: AMZN) has seen its average ad price increase from $0.93 per click to $1.20 per click, according to data from Marketplace Pulse. The surge in ad prices may only get stronger later this month with Prime Day, which has historically attracted higher advertising bids from brands and marketers competing for deal-seeking shoppers. Increased ad prices should produce strong profit expansion for the business, which is already a substantial profit driver for Amazon.

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