In less than three months, Amazon (NASDAQ: AMZN) has seen its average ad price increase from $0.93 per click to $1.20 per click, according to data from Marketplace Pulse. The surge in ad prices may only get stronger later this month with Prime Day, which has historically attracted higher advertising bids from brands and marketers competing for deal-seeking shoppers. Increased ad prices should produce strong profit expansion for the business, which is already a substantial profit driver for Amazon.
Our goal is to create a safe and engaging place for users to connect over interests and passions. In order to improve our community experience, we are temporarily suspending article commenting