11% of Americans Have Already Subscribed to Walmart+

11% of Americans Have Already Subscribed to Walmart+

Earlier this month, Walmart (NYSE: WMT) announced the launch of Walmart+, a membership program that offers a host of benefits to the company's retail customer base. At $98 per year or $12.95 per month, the service has inevitably been compared to Amazon Prime. A new survey shows that Walmart's new program has hit its mark.