Why Roblox Stock Soared Today

Shares of Roblox (NYSE: RBLX) headed higher on Tuesday, closing the day up 9.4% after toymaker Hasbro (NASDAQ: HAS) announced that it will partner with the internet gaming hub company "to bring Roblox immersive digital worlds to life" in physical form. Specifically, Hasbro announced that it will introduce "a range of Roblox inspired NERF blasters representing some of the most popular experiences on the Roblox platform," and also begin selling a Roblox version of the board game Monopoly. Both sets of Roblox toys will begin appearing on U.S. store shelves this fall, said Hasbro, with sales to expand to additional markets later.