Comcast's NBCUniversal to Broadcast Live Events Via Twitter

Comcast's (NASDAQ: CMCSA) NBCUniversal has signed a multi-year deal with Twitter (NYSE: TWTR) to bring live content to the online and mobile messaging service, the two companies announced on Monday. While the two companies have had a distribution arrangement in force since 2013, the new deal expands that relationship to cover worldwide content dissemination. According to NBCUniversal, that collaboration has helped both companies grow their businesses and engagement with their audiences.