Amazon's Fire TV Gets a Makeover to Better Compete With Roku

In a virtual hardware event on Thursday, Amazon (NASDAQ: AMZN) debuted the next-generation Fire TV Stick and introduced a lower-cost version, the Fire TV Stick Lite. The company also revealed a redesigned user interface for the devices that helps users connect with streaming services like Netflix (NASDAQ: NFLX) and Disney's (NYSE: DIS) Hulu and Disney+. According to Amazon, since the onset of coronavirus, people have been spending more time watching TV than ever before.