Better Buy: Alphabet vs. Roku

Trevor Jennewine, The Motley Fool
·6-min read
Better Buy: Alphabet vs. Roku

In 2019, digital advertising first surpassed traditional print ads in popularity, as marketing dollars followed consumers onto mobile apps, social media, and smart TVs. Both Alphabet (NASDAQ: GOOG) (NASDAQ: GOOGL) and Roku (NASDAQ: ROKU) have benefited from this trend, with Alphabet's stock price up 82% and shares of Roku surging 717% in value since 2018.