How Tractor Supply Is Growing Through the COVID-19 Crisis

Tractor Supply (NASDAQ: TSCO) has differentiated itself as a retailer by focusing on the needs of the rural population in the U.S. It specializes in providing customers supplies and service for what it calls "life out here," including assistance for pets and livestock. Tractor Supply president and CEO Hal Lawton said the company is acting on new growth initiatives to "advance our efforts to remain nationally strong while locally relevant." It also said it has identified new technology and service enhancements it is working on.