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Is there anything Madonna can’t do?
In addition to being a singer, actor and several other things besides, the Queen of Pop is adding another feather to her cap: that of art curator.
Dubbed Mother of Creation, the star’s collection is her first foray into the world of NFTs and includes a video of her avatar giving birth to a tree.
The collection of three artworks (dubbed an NFT “triptych”) was made over the course of a year with digital artist Mike Winkelmann, otherwise known as Beeple.
Best known for being one of the original NFT pioneers, Beeple made headlines last year when he sold a piece of online art for $69m.
According to the pair, the artwork represents “a different form of birth in our contemporary world” and portray Madonna as a mother and creator.
The collection starts with Mother of Nature and is followed by Mother of Evolution and Mother of Technology, which feature Madonna giving birth to flora, fauna and finally technology.
“When Mike and I decided to collaborate on this project a year ago, I was excited to have the opportunity to share my vision of the world as a mother and an artist with Mike’s own unique point of view,” Madonna said.
“It’s been an amazing journey building this together from an intellectual idea to an emotional story, giving birth to art. I wanted to investigate the concept of creation, not only the way a child enters the world through a woman’s vagina, but also the way an artist gives birth to creativity. Most importantly we wanted to use this opportunity to benefit mothers and children who are most in need right now.”
The proceeds from the auction will go to three separate charities: the Voice of Children Foundation, the City of Joy Foundation and Black Mama’s Bail Out.
They will be auctioned off on May 11 through NFT marketplace SuperRare. Moonpay, a cryptocurrency platform that was also involved the project, will be donating $100,000 to each of the three charities.
This is not the first time Madonna has shown an interest in the world of NFTs: in March, she paid 180 ether (worth around $560,000) for an NFT of a tattooed ape from digital collection The Bored Ape Yacht Club.