Majorca warns UK tourists 'we have always been hospitable' but now there is a 'problem'

A Majorca hotel boss has issued a warning to the Balearic Islands over its ongoing protests over British tourism. A leading hotel boss has warned protesters and demonstrators not to antagonise Brits, saying: "I wouldn't go to a place where I perceived there to be animosity towards tourists".

Javier Vich is the president of the Palma Hoteliers Association and CEO of the Summum Hotel Group. He told Majorca Daily Bulletin: "It is very difficult to build a destination and very easy to destroy it. The main problem we have here is the lack of housing, roads, parking, sewage treatment plants plus the supply of illegal holiday rentals.

"We cannot leave demographic growth out of the debate, as it is a key factor. Now that discontent has been expressed on the streets, work must be done on addressing it, never forgetting that we have always been hospitable."

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"There are clients who ask at reception what is happening on the streets, especially because the most sensationalist press give us headlines every day. It is true that we have a problem. The hotel sector said ten years ago that it could not grow any further in volume. We all now have a responsibility to say where we want to go, but to do so responsibly," he said.

He added: "Quality tourism means respectful people. You can have clients in a three-star hotel who are respectful - quality tourists regardless of the money they spend." And he said: "We congratulate the government because it seems to to be a very good initiative and it could be the start of a global strategy."

The warning comes after thousands protested across the Balearics and the Canary Islands this weekend. The Balearic Group of Ornithology and Nature Protection of Menorca (GOB Menorca) said on its website that it was protesting "the massification of tourism, the problem of access to housing, water management and the economic diversification of the island".