New Maltesers 'bucket' hits supermarket shelves – but fans are mortified by price

Snack lovers aren't impressed by the cost of Maltesers 'buckets' in WHSmith
-Credit: (Image: Ayrshire Post)


Maltesers are well-known for coming in all shapes and sizes - from standard bags to gift boxes.

But now there's a new variety on offer. Instagram foodie UK Newest Foods (@uknewestfoods) regularly trawls shops across the country in search of new product lines to tickle the taste buds. Now flocking to WHSmith, the account spotted Maltesers 'buckets' sold in 440g tubs.

"Maltesers Tubs at WHSmith for £16.99. (Available for £11.32 each for 3 tubs in the 3 for 2 deal)," they posted, alongside snaps of the chocolate and malted honeycomb treat.

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"These are way more expensive than last year," cursed one chocolate lover in response. Another was equally as impressed, exclaiming: "I hope that is an airport price and not regular."

"I was so happy to see the buckets are back but 16.99? Nah that’s daylight robbery!" slammed a third Instagram user. While a fourth quipped: "That bucket is probably 60% air as well."

Leading supermarkets in the UK appear to be stocking the tubs, as are discount stores too. The snack was spotted at B&M last year at a much lower cost of £3 according one delighted TikTok user who snapped up the bargain.

"We finally got our hands on these massive Maltesers Buckets from @B&M Stores a banging 440g bucket filled to the brim for just £3," they penned on the social media platform at the time. "Be quick though as they won't hand around for long at this price!"

On the Instagram post, one person claimed they had recently seen the product back in their local B&M branch this year too. "Wow!" they replied in shock at the WHSmith price. "You can buy a 310g box for £4 in B&M yet these are quadruple the price and only 440g."

A WHSmith spokesperson said: "Customers shop with WHSmith for our high-quality products and convenient locations. This product is a special edition treat designed for sharing with friends, and is taken from one of our airport stores, where products can sometimes cost a little more.

"That's because it's more expensive to operate stores in airports, with longer trading hours and all products needing security clearance, but in airports as everywhere else, we're committed to great value and to offers that customers love."