Man United's Rashford forms taskforce with food brands to feed children

RESENDING WITH COMPLETE SHOT LIST

VIDEO SHOWS: MANCHESTER UNITED FOOTBALLER MARCUS RASHFORD BEING INTERVIEWED ABOUT HIS SCHEME TO TACKLE CHILDHOOD FOOD POVERTY / B-ROLL OF RASHFORD / PHOTOGRAPHS OF FOOD BANK SCHEME IN LONDON, UNRELATED TO RASHFORD'S PROJECT

SHOWS:

MANCHESTER, ENGLAND, UK (FILE) (REUTERS - ACCESS ALL)

1. VARIOUS OF MARCUS RASHFORD AT TRAINING

LONDON, ENGLAND, UK (RECENT) (BBC - NO USE UK)

2. SOUNDBITE (English) MARCUS RASHFORD SAYING (OVERLAID WITH TWO-WAY SHOTS OF RASHFORD BEING INTERVIEWED):

"I feel like at times, people feel like they are being looked down on if they ask people for help and I think in this generation that we are in, that is one thing that should change and you should feel free if you want to go and ask for help for anything. So it is like if you are kid when you are in school, if you want help doing maths or English, it is natural for you to just ask for help from the teacher, but because it is just something in a different light it is looked down upon. So for me, I just say hold your head up high and if you need help go and get help."

3. WHITE FLASH

4. SOUNDBITE (English) MARCUS RASHFORD SAYING:

"Very ambitious as a person myself so it is important that when we speak about the team that we have brought in to help us, I just see ambition in all of them and they are all just going to work as hard as they can."

BURTON-ON-TRENT, ENGLAND, UNITED KINGDOM (FILE - OCTOBER 11, 2018) (FATV - ACCESS ALL)

5. RASHFORD WALKING OUT ONTO PITCH FOR ENGLAND TRAINING

ZELENOGORSK, RUSSIA (FILE - JULY 4, 2018) (REUTERS - ACCESS ALL)

6. RASHFORD PASSING BALL DURING TRAINING DRILL

LONDON, ENGLAND, UK (APRIL 2, 2020)(REUTERS PHOTOS - ACCESS ALL) (MUTE)

7. STILL PHOTOGRAPH OF FOOD BANK VOLUNTEER IN LONDON'S DOCKLANDS (EDITORS NOTE, THIS SCHEME IS NOT RELATED TO MARCUS RASHFORD'S, BUT USED FOR ILLUSTRATIVE PURPOSES)

8. STILL PHOTOGRAPH OF FOOD AT FOOD BANK BEING LOADED ON TO TROLLEY

9. STILL PHOTOGRAPH OF FOOD BEING WHEELED THROUGH THE STREETS ON FOOD BANK TROLLEY

10. STILL PHOTOGRAPH OF FOOD BEING DELIVERED

STORY: Marcus Rashford has formed a taskforce with some major food brands to help tackle hunger among children, the Manchester United and England forward has said.

Rashford had earned widespread praise after the 22-year-old successfully campaigned for school food vouchers to be provided over the summer holidays in Britain, revealing that he had relied on such support as a boy.

Announcing the child food poverty group that includes Aldi, Asda, Tesco, Deliveroo, Sainsbury's and Kellogg's among others, Rashford wrote an open letter to parliament endorsing three policy recommendations of the National Food Strategy.

The points include the expansion of free school meals to children whose families are on universal credit, expansion of holiday provision to all children on free school meals, and increasing the value of Healthy Start vouchers.

"I feel like at times people think they are being looked down on if they ask for help, and I think in this generation... that is something that should change," Rashford told the BBC.

Rashford had also helped to raise around 20 million pounds ($26.9 million) with charity Fareshare UK to supply meals to struggling families during the COVID-19 pandemic.

($1 = 0.7444 pounds)

(Production: Iain Axon)