Marks and Spencer today revealed its first ever unscripted Christmas advert starring colleagues and customers from across the UK.
The high street giant’s festive clip uses food to perfectly depict the spirit of Christmas, from delicious mince pies and prosecco puddings, to succulent turkey and crunchy Brussel sprouts.
It starts with M&S travelling up and down the country to ask friends, families and colleagues to discuss their “M&S Christmas favourites” and why they make the festive season so special.
The 60-second ad, which is set to an instrumental remix of Ed Sheeran’s “Shape of You”, is the first of the retailer’s two Christmas adverts for 2018.
At the end, the audience is met with the hashtag #MyMarksFave as M&S encourages viewers to share the foods they love most.
The advert has already sparked responses on Twitter with customers across the UK revealing their M&S food favourites.
Sharry Cramond, Food Marketing Director at M&S, said: “Our customers love our food, especially at Christmas!
“As our customers and colleagues love our food so much, we thought we would let them tell the story in their own words.
“We spoke to customers and colleagues up and down the country about their favourites from our festive range, and then we simply made that the ads.”
Meanwhile, the hotly-anticipated Christmas ad from John Lewis is yet to be unveiled.