Mars Wrigley to remove Bounty bars from Celebrations chocolate tubs in pre-Christmas trial

There is bad news for Bounty bar lovers - Mars Wrigley is set to remove the coconut treat from its Celebrations chocolate tubs in a pre-Christmas trial. This comes after 39 per cent of customers asked for the treats to be banished for good.

Customers at selected Tesco Christmas Market sites will be able to exchange tubs that have been bought in store that day for a new “No Bounty” option. This will be available until December 18.

The limited-edition tubs will include additional Mars, Snickers, Milky Way, Galaxy and Maltesers to make up for the missing Bounty bars.

Mars Wrigley found that of 2,000 Britons aged between 18 and 65, 18 per cent would be irritated to find only Bounty bars were left in the tub. Meanwhile, 50 per cent said this would lead to a family argument.

Otherwise, 39 per cent of respondents wanted the bars gone for good and 22 per cent liked Bounty the least out of all of Celebrations’ options.

Even more harshly, 28 per cent thought that coconut had no place in a chocolate bar whatsoever.

However, coconut fans fear not.

Mars Wrigley has said that it is not prepared to make a final decision yet, after 18 per cent of those surveyed named Bounty their favourite chocolate.

Polling has suggested that it is popular with a more mature palette, with 38 per cent of those over the age of 55 choosing it as their preferred chocolate bar.

Emily Owen, Celebrations senior brand manager, said: “Last year, we gave customers the opportunity to return their unwanted Bounty chocolates.

“Now, off the back of public demand, we’re trialling taking them out of the tub altogether.

“You don’t know what you’ve got until it’s gone.

“And to those loyal – and secret – Bounty lovers out there, there’s still a chance they’ll make a return after the trial.”

The trial will be rolled out across 40 Tesco Christmas Market locations. It will begin at Baguley Extra in Manchester on November 8 and end at Gallions Reach Extra in London on December 18.