Money saving expert Martin Lewis has been forced to reassure “disturbed” fans he is not dead after a series of warped online adverts.
Lewis has slammed the bizarre ads, calling them “horrendous” while appearing on This Morning today (20 April).
Speaking to hosts Phillip Schofield and Holly Willoughby via video link, the 47-year-old said: “I’ve just found out that there are another one of those adverts running on lots of online newspapers today that say I am dead.
“They are scam adverts using the fact I have died which is just horrendous at this time.
“I clearly haven’t, obviously but just to say if you see it report it as lots of people are being disturbed by it.”
This Morning’s official Twitter page also asked fans not to click such headlines if they them, tweeting: “If you see an advert telling you @MartinSLewis has died, please do not click on it - it is a scam.”
The adverts are parading as ‘breaking news alerts’ but it has been reported when clicked, the link takes users to scams including offers to by Bitcoins as well as referrals to other websites.
The finance expert went on to explain what his plans were for his appearance on the day’s show.
Martin went on to tell the ITV hosts about what else he would be chatting about on Monday’s show, adding: “In my first slot, I am going to be talking about the furlough scheme, this is open for employers today to apply for money so that they can give their staff who can’t work 80 per cent of their salaries up to £2,500, that’s just started so I’ll be doing a cheat sheet on that.
“I’ll be taking your questions on anything at all whether it’s to do with coronavirus finance of which I am just constantly snowed with thousands of questions.”
This Morning is on ITV every weekday from 10am.