Martin Lewis issues urgent warning to BlueSky users and urges 'beware'

Martin Lewis has issued a "beware" warning over fraudsters impersonating him on Bluesky. BBC and ITV star Mr Lewis has spoken out over Twitter, now X, and whether he will leave the platform amid an exodus to new social site Bluesky.

"Beware fakes. I know some people are moving to BlueSky. Sadly scammers are duping my profile there. For safety, my real one is http://martinlewismse.bsky.social," he warned. He added: "For people asking I am martinlewismse DOT bsky DOT social on bluesky (DOT instead of . as if i do that it does a strange hyperlnk)."

Speaking last week, Mr Lewis said: "I keep being asked "When are you going to join BlueSky /Threads?" Well, I've been on Threads a while, and I've just joined Bluesky and done my first post, it ends - "is the real me and not some scammer".

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"I don't plan to leave X as its a useful platform where I can get important info out to many, but will be posting similar content on the other similar platforms too." The new social media platform looks incredibly similar to its predecessor, and appears to be set up in the same way. Just like Twitter, it has a Discover feed, which is said to be "customised for what you like to see", but while also keeping you abreast of any new trending stories on the web. You can also switch to a chronological feed to show the latest news.

In the past year, it has added several new features, including direct messaging and video sharing. On its social media page, the platform says: "Bluesky is an open social network that gives creators independence from platforms, developers the freedom to build, and users a choice in their experience."

It was developed as a research project back in 2019 by the founder and former CEO of Twitter, Jack Dorsey, who stepped down from the board in May. At first, it was invite-only, but has now been opened up to the wider public.