Yahoo News Marvel spent record amount on Avengers: Endgame promo campaign
Many will consider the upcoming Marvel epic Avengers: Endgame as the film event of the year. Hey, maybe even the last decade.
It should come as no surprise, then, that Endgame has reportedly broken a very impressive – and very expensive – record in the lead up to its release later this month.
According to a report in Deadline, Endgame has apparently spent more money than any other film in Marvel Studios history as part of its (admittedly extensive) promotional campaign. Like, Tony Stark levels of cash.
Related: 8 big questions that Avengers: Endgame needs to answer
Dwarfing the spends of Infinity War ($150 million), Spider-Man: Homecoming ($140 million), and Guardians of the Galaxy Vol 2 ($80 million), Avengers: Endgame has spent a whopping $200 million (!) on getting fans excited for the Phase Three conclusion.
It's worked though, hasn't it?
Speaking of promotional material, Endgame recently released a brand new TV spot, finally revealing which characters were missing from the original Super Bowl trailer.
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The new teaser gives fans a glimpse of Gwyneth Paltrow's Pepper Potts, who was notably absent from the film's prime-time trailer.
The moment in question features Pepper in a blink-and-you'll-miss-her shot staring at something in the distance – and we don't think she's up to a casual night of star-gazing.
Avengers: Endgame will be released on Thursday, April 25 in the UK and on Friday, April 26 in the US.
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