McDonald's plans for new sign at drive-thru blasted as 'harmful'

It would have been installed at McDonalds in Queensway, Leamington Spa
-Credit: (Image: Brandon Bell/Getty Images)

Plans for a huge new sign at a Warwickshire McDonald's have been rejected. Bosses had hoped to install the double-sided sign outside the hugely popular branch in Queensway, Leamington Spa.

McDonald's had wanted to install the two-metre sign on a patch of grass next to the drive-thru on Europa Way. But Warwick District Council said the sign, which would be 4.8m wide, would be a 'very dominant addition.'

Case Officer Jack Lynch said the sign would have also had a 'detrimental effect on an existing feature that makes a significant contribution to the character of the local area.' He went on to describe the proposed signage as 'harmful' adding that it would be an 'inappropriate addition.'

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Officials said the new sign would not enhance the existing setting of the fast-food restaurant and would be 'harmful to the character of the area.' Mr Lynch added that there was already a large amount of signage installed meaning the new sign would amount to 'harmful advertising clutter.'

Warwick District Council described the proposed signage as 'harmful'
Warwick District Council described the proposed signage as 'harmful' -Credit:Warwick District Council

Planners also took issue with the proposed location, saying it would 'breach an important landscaped feature which has otherwise been largely uninterrupted.' Mr Lynch said at the moment there was only 'minor informative signage.'

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