McVitie's axe 'top tier' chocolate bar and fans say 'they were the best'

McVitie’s fans have demanded a "top tier" discontinued chocolate bar last seen on shelves years ago is brought back. McVitie's is under fire for choosing to axe a popular chocolate item which as a huge, loyal fanbase in the UK.

McVitie's discontinued Club Fruit bars "a few years ago". Posting on the Discontinued and Nostalgic Snacks and Blasts from the Past Facebook page yesterday, one said it was a "shame" the iconic bar had been dropped by McVitie's.

In reply, a fan said: "They were the best! Not sure why they stopped making them." And a second typed: "These were the best. Why they stopped them I'll never know!" Another said in reply to the social networking platform post: "Fruit Clubs really need to return."

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A fourth added "I don't know why they stopped them and kept the others". And another said "top tier these were". McVitie's Fruit Club was discontinued in 2021, which means they are no longer available to buy anywhere. However, there are three flavours which are still available; Orange, Mint and Salted Caramel.

McVitie's announced the sad news on 21st June 2021. In a reply to milkfarmerphil on Twitter (now X), they stated “Hi Philip, unfortunately our Fruit Club biscuits have been discontinued”. There is currently a petition on Change.org to “Bring Back Original Clubs and Fruit Clubs”, which has close to 300 signatures.

They wrote: "Such a shame both of these biscuits got discontinued, the fruit Club was one of the best biscuits out there in my opinion, both of these biscuits need to be brought back as soon as possible, plus getting rid of the plain Club makes no sense at all."

A fan said: "Fruit clubs have always since a kid been my favourite. Was wondering why I couldn’t get them anymore and discovered they been withdrawn ??? Come on Mcvities… do the right thing and bring them back."