McVitie's launches wackiest Jaffa Cakes flavour in 90 years – and fans are divided

Jaffa cakes
-Credit: (Image: Getty Images/iStockphoto)


Jaffa Cakes are known for being rather controversial.

Is it a cake or a biscuit, for starters? Then how do you go about eating them? Is it better to nibble around the edges or get stuck in by shoving the whole thing straight in your gob?

So many questions – and we feel like McVities has raised many more by launching a divisive new product. Around 90 years after launching the iconic sweet treat, a new flavour has burst onto the scene.

Unlike the fruity variations that have launched in the past – from lemon and lime to passionfruit – this one is dedicated to a fizzy drink. In a bid to reel in the younger generation, Jaffa Cakes Cola Bottle have hit stores today.

From June 10, you can pick up the sweet treats for around £1.25 for a pack of 10. But you'll have to be quick if you want to try them, as they're limited edition.

The new flavour is also being introduced in the cake bar range – but not until July 22. The £1.80 cake bars are set to hit Tesco first, before being introduced on further supermarkets shelves the following month.

McVitie's MD Adam Woolf said the launch was in response to the "huge appetite among the next generation of snacking shoppers for something genuinely new and different".

And some think the cola Jaffa Cakes are a great idea – describing them as tasting "surprisingly" good. One commenter added: "A flavour which makes you 'umm' at first thought but they work very well, so good." And another gushed: "They are so nice."

But others aren't convinced the new treats are worth a go. On Instagram, one wrote: "They are rancid." And another candidly admitted: "It’s a NO from me, these were grim."