Cape Town - On Saturday, 24 March, Osborne Macharia will be joined by the four other creative revolutionaries namely: Khuli Chana, Sho Madjozi, Trevor Stuurman and Fabrice Monteiro (and a host of African artists) at the Absolut One Source Live Festival in Johannesburg #BeAbsolut. Click here to read more.
Each one of the ‘Five Creative Revolutionaries’ has their own super hero alter-ego and Osborne’s is The Eye. In this the is the second in a series of interviews with the creatives in the One Source Live movement the photographer explains why he became involved and what African art means to him.
This series of interviews started last week with Fabrice Monteiro explaining his role as The Iron Warrior and so much more.
MORE ABOUT OSBORNE MACHARIA:
Osborne Macharia is a self-taught photographer, born and based in Kenya with a unique ability to bring elaborate stories to life with his rich visual language. His style of photography - which falls within the genre Afrofuturism - highlights three key principles being identity, culture and fiction.
HERE’S THE ONE SOURCE LIVE INTERVIEW WITH OSBORNE:
What does African art and African creativity mean to you?
African Art is simply a true reflection of who we are; something that changes the narrative from the effects of post-colonial perception that has stigmatised us since we can remember. I believe anything created that’s an opposing force to the negative perception is s a true representation of who we are, can be considered as African Art.
Tell us about the One Source Live movement and your part in it?
It is an eye opener and an honour to be considered as one of the key creative revolutionaries on the continent. It was also fun to see our vision and work we have been doing thus far being appreciated by a brand like Absolut and even taking it further into a movement.
What can we expect from you on Saturday, 24 March?
We hope to bring to life 3 key projects through installations across the festival. Two of these projects haven't been launched yet.
Please tell us more about your role as a superhero and revolutionary?
The Eye has the power to immortalise life’s most meaningful and important moments - suspending them in blue fire and into eternity. To keep documenting my culture in the most vibrant, expressive and glorious manner possible.
Your life in words?
Working to leave a legacy.
What does being 'absolut' mean to you?
I absolutely love how we live in the digital age where the digital space is our gallery of democracy. Where we can express and showcase our culture and identity without any objections.
Your African hero (in the arts)?
The late Malick Sidibe. He changed the narrative during his time.
About taking African art to the world?
It’s amazing. More and more people keep saying ‘I didn't know your culture was so rich and diverse. Your work is important’. I’ve also been privileged to be in spaces where few Africans have been before, a statement that we are making an impact, that we are on fire, that Africa’s time is now.