Melania and Ivanka Trump's Popularity Has Gone in Different Directions Since Entering White House, Poll Finds

Jessica Kwong
Melania and Ivanka Trump's Popularity Has Gone in Different Directions Since Entering White House, Poll Finds

A year into President Donald Trump’s tenure, First Lady Melania Trump’s popularity has risen while that of first daughter Ivanka Trump has dropped, a poll released on Friday found.

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Melania Trump has become the most likable member of the Trump family, with 48 percent viewing her favorably, according to an Economist/YouGov poll conducted from January 14 to 16. The second most popular was the president, with 43 percent viewing him favorably, followed by Ivanka Trump with 41 percent, his eldest son Donald Trump Jr. with 36 percent and fellow son Eric Trump with 32 percent. Ivanka's husband, and fellow White House senior adviser, Jared Kushner, finished bottom of the pile with just a 25 percent favorability rating.

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The first lady was the only family member with a higher favorable than unfavorable rating in the latest poll.

Last February, both Melania and Ivanka Trump had higher favorable ratings—at 44 percent—than unfavorable.


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“At the start of the Trump Presidency, Mrs. Trump and the President’s daughter Ivanka were equally popular,” the poll report states. “Now Americans are as likely to have a negative view of the First Daughter as a positive one, but they remain favorable towards Mrs. Trump.”

Still, Melania Trump is not as highly regarded as her predecessor. One year into her time in the White House, Michelle Obama had a 57 percent favorability rating, nine points above where the current first lady stands. Like Trump, Obama was more popular than her spouse, former President Barack Obama.

“That is typical of First Ladies, who frequently are liked more than their political husbands, even when many Americans evaluate them politically,” the poll report stated.

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In the case of the Trump family, could less be more? Melania Trump has largely avoided politics, having taken nearly five months after her husband was sworn in to officially move to Washington, D.C.

Meanwhile, Ivanka Trump has attempted to dramatically step up her involvement in politics, regularly lobbying for the GOP tax plan and criticizing Alabama Senate candidate Roy Moore—who was accused of sexual misconduct but still endorsed by the president—by saying that “there's a special place in hell for people who prey on children.”

Ivanka Trump’s husband and Donald Trump Jr. both played prominent roles in the Trump campaign and appear to have targets on their backs as Special Counsel Robert Mueller investigates possible collusion with Russia in the presidential election. Eric Trump has been a vocal defender of his father.

Despite her falling poll numbers, the first daughter can take comfort in Forbes’ “World’s 100 Most Powerful Women” list released in November that placed Ivanka Trump at number 19, and left Melania Trump out altogether.

This article was first written by Newsweek

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