If President Donald Trump is known as the Twitter president, then Melania Trump is more aptly the Instagram First Lady, according to social media expert Jennifer Golbeck, an associate professor at the University of Maryland.
Golbeck analyzed Melania's Instagram and Twitter use during the first year of the Trump Administration to determine her public communication style. She told The Washington Post that there are clear distinctions in how Melania portrays her image as a First Lady—like her official portrait compared to former First Ladies. Golbeck called it "really very lovely but different from some of the others, which show more flaws."
It's not a negative attribute, remarked Phillip Bloch, an American stylist and associate of the Trump family. He said Melania is "very concerned about appearance," similar to Jackie Kennedy or Audrey Hepburn in public life.
"You never see her with a hair out of place,” Bloch told The Washington Post.
Melania's flawless—and more formal—image is amplified on social media since she rarely speaks on policy initiatives or personal projects, noted Myra Gutin, a communication professor at Rider University. The First Lady's communication director Stephanie Grisham told The Washington Post that she hopes to use her influential role in the White House to help children.
"Mrs. Trump has actually spoken publicly on several occasions both domestically and internationally, and she looks forward to more speaking roles when appropriate," Grisham told The Washington Post.
Melania's professional background as a model likely influences her First Lady Instagram, which is filled with various images of her alongside children and her husband. The public would appear to approve of her decision to take a reserved stance on social media—her favorable rating was 54 percent in December 2017 and has increased since Trump's inauguration.
A Gallup poll from December 2017 even indicated that Melania has more fans than Beyoncé or Kate Middleton.
Since entering the White House, Melania has accompanied her husband on presidential trips from Houston to China. In August, she traveled with her husband to survey the damage after Hurricane Harvey hit Texas, then in November, she flew to Asia with Trump. While in China, she toured the Bejing Zoo and the Great Wall of China, thanking the government there for "unforgettable memories."
Before the winter holidays, the First Lady planned the White House’s “Time-Honored Traditions” Christmas theme, a nod to 200 years of holiday traditions in the storied home.
More from Newsweek