Metaphysic Co-Founder on Building Ethical AI in the Metaverse

Metaphysic, the London-based tech firm is partnering with Creative Artists Agency to develop generative artificial intelligence (AI) tools and services, while working with Miramax to develop hyperreal content for the upcoming feature film "Here." Metaphysic co-founder Tom Graham shares insights into the impact of AI on the media industry, the importance of responsible AI, and the future of hyperreal technology in the metaverse.