Molly-Mae Hague feeling ‘guilty’ for sharing holiday updates amid war in Ukraine

Molly-Mae Hague poses for photographer upon arrival at the Pride of Britain Awards on Saturday, Oct. 30, 2021 in London. (Photo by Vianney Le Caer/Invision/AP)
Molly-Mae Hague at the Pride of Britain Awards (Vianney Le Caer/Invision/AP)

Molly-Mae Hague has said she feels “guilty” about sharing content from her luxury holiday while Ukraine defends itself from the ongoing Russian invasion.

The former Love Island star has come under fire for 'tone-deaf' content in the past and it appears the social media influencer has taken the previous scandals to heart as she stopped to ask fans about what she should share.

In an Instagram Story post on Monday, the 22-year-old made her support for Ukraine clear while also checking in with fans to see if they would prefer if she took a pause from posting.

Read more: EastEnders star Max Bowden says his ‘heart is hurting’ for Ukrainians

"Given everything that's happening in the world right now I feel it's impossible to carry on with life as normal without feeling guilty...” she explained. "I'm currently away for work shooting a campaign but haven't known whether to share as usual for the people that come on Instagram to escape...

LONDON, ENGLAND - AUGUST 26:   Molly-Mae Hague attends the launch party of Molly Mae's Pretty Little Thing collection at Novikov on August 26, 2021 in London, England.  (Photo by David M. Benett/Dave Benett/Getty Images for Pretty Little Thing)
Molly-Mae Hague attends the launch party of Molly Mae's Pretty Little Thing collection (David M. Benett/Dave Benett/Getty Images for Pretty Little Thing)

She continued: "I care about you guys so much and how my content makes you all feel [heart emoji]. Please let me know "

The creative director for fast fashion brand PrettyLittleThing then posted a question box with the options, “Keep you updated" and "Not at the moment".

Over half of the fans who answered made it clear that they wanted Hague to keep posting as usual, but the TV star is still yet to post from her mystery location.

In another bid to show her support for the crisis in Ukraine, Hague also posted information about helplines and ways to donate.

The social media superstar has been taking care regarding what she posts online after she came under fire in January.

A wrecked vehicle is seen after the Russian army's missile attack in Kharkiv, Ukraine (State Emergency Service of Ukraine/Anadolu Agency via Getty Images)

The reality star ruffled feathers after saying on the Diary Of A CEO podcast that “you’re given one life and it’s down to you what you do with it”, that she’d worked her “a*** off” for her money and that everyone has the same 24 hours in a day to achieve things.

Hague was called “tone-deaf” and “Thatcherite” by outraged fans after her interview, and she went on to stress that had not been “commenting on anyone else’s life or personal situation”.

Read more: Molly-Mae Hague faces backlash for releasing autobiography at 22

Representatives for the star told The Sun: “If you listen to the full conversation and interview, Molly was asked about how the nature of her potential grows and how she believes in herself.

“This part of the interview was discussing time efficiency relating to success. Molly refers to a quote which says ‘We all have the same 24 hours in a day as Beyonce’. She was discussing her own experience and how she can resonate with this specific quote.

LONDON, ENGLAND - JANUARY 28: Tommy Fury and Molly-Mae Hague attend the National Television Awards 2020 at The O2 Arena on January 28, 2020 in London, England. (Photo by Mike Marsland/WireImage)
Tommy Fury and Molly-Mae Hague attend the National Television Awards 2020 (Mike Marsland/WireImage)

“Her opinion on if you want something enough you can work hard to achieve it is how she keeps determined with her own work to achieve more in her own life. Molly is not commenting on anyone else’s life or personal situation. She can only speak of her own experience.”

Hague’s representatives said the reality star acknowledges that “everyone is raised in different ways and from different backgrounds” but her comments were referring to "timing, hard work and determination in her own life”.

Read more: 'Dragon's Den' star criticises 'double standard' after Molly-Mae Hague interview goes viral

The statement continued: “Social media users have shared a short snippet from this interview with words such as ‘if you are homeless buy a house’ and ‘if you are poor be poor’.

“These are absolutely not Molly’s words, these are not Molly’s thoughts and this isn’t at all the meaning or thought behind that conversation.”

Watch: Video shows building being blown to bits by devastating Russian missile strike