Molly-Mae Hague feeling ‘guilty’ for sharing holiday updates amid war in Ukraine

Molly-Mae Hague has said she feels “guilty” about sharing content from her luxury holiday while Ukraine defends itself from the ongoing Russian invasion.

The former Love Island star has come under fire for 'tone-deaf' content in the past and it appears the social media influencer has taken the previous scandals to heart as she stopped to ask fans about what she should share.

In an Instagram Story post on Monday, the 22-year-old made her support for Ukraine clear while also checking in with fans to see if they would prefer if she took a pause from posting.

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"Given everything that's happening in the world right now I feel it's impossible to carry on with life as normal without feeling guilty...” she explained. "I'm currently away for work shooting a campaign but haven't known whether to share as usual for the people that come on Instagram to escape...

She continued: "I care about you guys so much and how my content makes you all feel [heart emoji]. Please let me know "

The creative director for fast fashion brand PrettyLittleThing then posted a question box with the options, “Keep you updated" and "Not at the moment".

Over half of the fans who answered made it clear that they wanted Hague to keep posting as usual, but the TV star is still yet to post from her mystery location.

In another bid to show her support for the crisis in Ukraine, Hague also posted information about helplines and ways to donate.

The social media superstar has been taking care regarding what she posts online after she came under fire in January.

The reality star ruffled feathers after saying on the Diary Of A CEO podcast that “you’re given one life and it’s down to you what you do with it”, that she’d worked her “a*** off” for her money and that everyone has the same 24 hours in a day to achieve things.

Hague was called “tone-deaf” and “Thatcherite” by outraged fans after her interview, and she went on to stress that had not been “commenting on anyone else’s life or personal situation”.

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Representatives for the star told The Sun: “If you listen to the full conversation and interview, Molly was asked about how the nature of her potential grows and how she believes in herself.

“This part of the interview was discussing time efficiency relating to success. Molly refers to a quote which says ‘We all have the same 24 hours in a day as Beyonce’. She was discussing her own experience and how she can resonate with this specific quote.

“Her opinion on if you want something enough you can work hard to achieve it is how she keeps determined with her own work to achieve more in her own life. Molly is not commenting on anyone else’s life or personal situation. She can only speak of her own experience.”

Hague’s representatives said the reality star acknowledges that “everyone is raised in different ways and from different backgrounds” but her comments were referring to "timing, hard work and determination in her own life”.

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The statement continued: “Social media users have shared a short snippet from this interview with words such as ‘if you are homeless buy a house’ and ‘if you are poor be poor’.

“These are absolutely not Molly’s words, these are not Molly’s thoughts and this isn’t at all the meaning or thought behind that conversation.”

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