This Morning's Schofe surprises fans with throwback pic
Over the past couple of years Phillip Schofield has transformed from loveable This Morning host to unadulterated national treasure.
It's not just the This Morning banter or the Snapchat content that's done that, though, it's also down to that carefully-maintained silver fox look.
Of course, there was once a time when Phillip 'Silver Fox' Schofield was a young cub, keen to keep those silver hairs at bay with a box of Just for Men or two.
And he'd like you to remember them too.