This Morning viewers were left stunned on Monday after the show was rocked with two incidents of swearing live on air.
Host Dermot O’Leary, 49, was first left red-faced after he called his co-host Alison Hammond a “b***h” when she mocked his presenting skills.
The 47-year-old was forced to apologise to viewers after O’Leary let the word slip out when Hammond joked he wasn’t as good a presenter as his days on Big Brother’s Little Brother.
The pair were joined on the mid-morning stalwart by Kate Lawler, who starred in Big Brother’s third season in 2002 with Hammond, when they were shown clips of them featuring on the now-defunct Channel 4 series.
Hammond commented it was “like a Big Brother reunion” as the duo spoke to Kate via video-link.
She quipped: “Look at you with a bald head, you should so go back to that bald head! Why don’t you shave your head? Look how fit you look!”
To which O’Leary laughed: “Call my wife now and see if she’d like me to shave my hair off. See how well that one goes down!”
The ITV star then asked: “How do you feel when you see yourself like that?”
“I had the most fun on that show,” O’Leary said.
Hammond continued: “You were so young, you were so good at that show, really good.”
Which left O’Leary asking: “Just at that show?”
“Yeah, that one,” Hammond replied before they descended into a fit of giggles.
However, it seemed as though O’Leary forgot they were live on-air and teasingly quipped: “Such a b***h!”
Hammond then apologised for O’Leary language but as he began introducing the next segment, viewers noticed she was struggling not to laugh.
Taking to Twitter, one penned: “Have I got heatstroke or did Dermot call Alison a b***h on @thismorning. What just happened?!’
Among the comments, others wrote: “Alison trying not to laugh at Dermot is killing me #thismorning.”
“Dermot O’Leary swearing on #thismorning, brilliant. Alison and Dermot’s chemistry is 100%!”
And if viewers that was the end of any expletive language on the mid-morning stalwart then they were in for a shock as later in the show Love Island star Ovie Soko yelped “oh s***” as he dipped his feet into the North Sea.
The basketball player, who found fame on the ITV2 dating show in 2019, joined Lawler on Great Yarmouth beach to explain to viewers how they could get their hands on the show’s latest competition prize.
As the segment came to a close, the pair decided to run into the water hand-in-hand but it proved a little chiller for Soko who exclaimed, “Oh s**t”.
Viewers once again found the slip-up hilarious and commented in their droves on social media about the exchange.
Others wrote: “Ovie saying ‘oh s**t’ on #ThisMorning is the highlight of my day.”
“Ovie doing bits on This Morning. Naughty, naughty swearing” alongside several laughing-face emojis.
“Ovie on #thismorning can this be a permanent fixture?”