Viewers have had a mixed reaction following the launch of the BBC’s new daytime show Morning Live.
While it was airing, Morning Live sparked plenty of discussion on social media, and while it went up against Lorraine Kelly’s show in terms of timeslots, many viewers couldn’t help but make comparisons with another of ITV’s staple daytime shows…
Are the BBC trolling ITV with #MorningLive? The studio looks like a carbon copy of #ThisMorning with a television centre foyer trust. Anyway, I’m here for it staying and it getting extended across the morning...anything’s better than Jeremy Vine.
— Special Guest Star (@MrDCPhillips) October 26, 2020
The opening titles to the first edition of BBC's This Mor... Sorry Morning Live, which started today at 9.15 for an initial 8 week trial. pic.twitter.com/YwPFb5v7WX
— TV Whirl Terence - Independent Since 2001 (@TesTVWhirl) October 26, 2020
#Morninglive is somewhat inane..and what's with the faux ITV This Morning vibe?
— Lynne Currie (@vlcurrie) October 26, 2020
curious to know who thought we needed to clone The One Show and put it on at 9 in the morning. #MorningLive
— AAAH-riadne Grrr-iffin 🦋 (@Ariadne_Griffin) October 26, 2020
Morning Live’s set also raised some eyebrows, with many commenting it looked a little on the dated side…
#MorningLive feels like a 1980s comedy repeat staged on the set of Steptoe and Son!
— A-Lister Photography (@AListerPhoto) October 26, 2020
# #morninglive the studio looks like its been dragged out of the 60's there is too much going on. Why was he gardening in a mask?
— Karen Alcock (@Kazwags) October 26, 2020
Why does the set of the new #MorningLive set look like a time warp from the 1950’s ?? Are the @BBC trying to tell us we’ve now officially gone back 70 years now this sham of a government are destroying everything we had progressed to ? Brown isn’t a good look guys
— Susie McKenna #FBPE #3.5% (@McKennaSusie) October 26, 2020
— Christopher Henry (@Christo75118472) October 26, 2020
I actually like the mid century look of the set #MorningLive
— Ellie Whitehead (@oakapplehabdash) October 26, 2020
📺 Brand new BBC One 'This Morning' rival #MorningLive has just launched in the One Show studio at NBH.
Personally like the warm 'living room' set. Interesting to see that studio space changed from the One Show. Though not sure about the TV screen shot of the front of NBH. pic.twitter.com/hvzaOF3QiV
— Alfie Green (@ItsAlfieGreen) October 26, 2020
— Darren Holes (@DarrenHoles) October 26, 2020
It has to be said, though, that plenty of fans were also impressed with Gethin and Kym’s new venture…
— The PE teacher (@musetti_cath) October 26, 2020
— Lee (@leedoran4) October 26, 2020
Watching morning LIVE On bbc One its ok JUST like The One Show really
— Michael Latham (@Michael54702439) October 26, 2020
Morning Live will air after BBC Breakfast every weekday for the next eight weeks, with reports recently claiming that if it proves popular, it could return in 2021
At the beginning of the show, Kym explained: “Every morning for the next eight weeks we will be here to get your thoughts on the things that matter most to you, and we are not only here to listen, we really want to solve some problems too.”
“We have got a team of experts who have been working flat out behind the scenes to bring you the best advice,” Gethin added.
The BBC’s new daytime offering was first announced last month, and was billed as a morning show with a similar approach to The One Show, which airs on weekday evenings.
A BBC press release promised that Morning Live would “put audiences at the heart of the conversation, with great company and expert advice from a team of presenters who will guide viewers through the mornings”.
Morning Live airs at 9.15am on BBC One.
This article originally appeared on HuffPost UK and has been updated.