Things got very heated on the ITV show on Friday morning, which was being presented by Eamonn Holmes and Ruth Langsford, when two guests disagreed immensely on Veganuary.
As vegan Joey Armstrong and meat-eater Rachel Carrie debated on the movement, which sees people go animal-product free for the entire month of January, Langsford was forced to stepped in.
As Armstrong spoke over Carrie during the segment the Loose Women anchor intervened and said: “Joey, you seem very angry about this. It almost seems like you can’t listen to the opposing view.”
Armstrong snapped back and said: “You should be! The earth is being destroyed."
Holmes also tried to also calm the warring guests down but was shut down by Armstrong.
He asked the host: "Have you been to a slaughter house recently?"
"No," Holmes replied.
Armstrong fumed: "Exactly. I have heard pigs scream for their lives. I visited a slaughter house in Manchester.”
Viewers flocked to social media with a reaction to the TV argument.
— Sophie (@afksteadyhearts)January 3, 2020
This vegan guy is annoying. Let the woman speak, she didn’t butt in when you explained why you’re vegan. People like this are the reason non-vegans find vegans annoying #ThisMorning— عمارَ خان (@uzk786)January 3, 2020
Didn’t understand any of that vegan section, too much shouting #ThisMorning— Amy (@xamy_elizabeth)January 3, 2020
Why are vegans always so angry,
It doesn’t do their cause any good #ThisMorning— Squirrels Like Nuts (@rleech2)January 3, 2020
One user tweeted: “Loads of friends who are vegans, not one of them has ever acted like a p**** about it, clearly there are some letting the side down!”
Another shared: ”Dear #ThisMorning.... Why did you invite such a knob on the show to talk about #Veganism? He 'represented' vegans around the world in such a negative way. I am on a journey to become vegan, this was my choice and I don't "ram it down everybody's throat" as many people think now.”
“This vegan guy is annoying. Let the woman speak, she didn’t butt in when you explained why you’re vegan. People like this are the reason non-vegans find vegans annoying #ThisMorning,” said a third.
Later in the show Holmes asked Armstrong why he decided to turn his back on animal products, and he replied: "I have been vegan for six years and I am healthier than ever. I adopted the diet for weight loss originally and then I didn't see any good in killing animals."
The row comes as a tribunal judge ruling that veganism is philosophical belief and should be protected by law.
This Morning airs weekdays at 10.30am on ITV.