This Morning's Ben Shephard halts ITV show for 'urgent' announcement as viewers confused

This Morning's Ben Shephard and Cat Deeley
This Morning's Ben Shephard and Cat Deeley -Credit:ITV

Ben Shephard left many viewers at home 'confused' on Tuesday, when he halted This Morning, just seconds after it started, for some 'breaking news' about something completely random.

Just two weeks ago, Tipping Point star Ben called a halt to the ITV show as alarming footage of the Household Cavalry horses bolting through the streets of London started to emerge, with the horses spotted in some distress and one of their riders pictured on the ground as the unfolding events became a big talking point.

However, on Tuesday, the 'breaking news' tag was used for something completely different, with a clue to what was about to be announced, coming via the fact that Ben's co-host Cat Deeley, was stood in the This Morning studio holding a pair of added underpants. After complaining about the mixed bag of weather the UK was dealt over the Bank Holiday weekend, Ben then stopped in his tracks and announced: "We start today's show with some breaking news!

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"They've been all over breakfast television this morning. I know Lorraine was talking about them and I'm sure they were on Good Morning Britain as well; but Marks & Spencer are finally selling the bum boosting pants we've been all been waiting for for!" Taking over from Ben, Cat then commented: "Step aside Kim Kardashian, because the nation can now rock a big bum for the bargain price of just £15!"

Ben then revealed that amid all the hype surrounding the garment, This Morning had conducted a 'consumer test' sending two twins out to see if they were worth the money, with one twin wearing them and the other not, as Cat added: "Whose rear rated top?"

A clip then played of the twins meeting members of the public, as they were asked to give their feedback and quizzed on whether they themselves would but the pants.