Morrisons shoppers 'buying same products once a week' face £832 charge
Morrisons Daily shoppers have been warned thousands are wasting up to £832 a year by shopping at the wrong supermarket. Which? compared the cost of 42 popular grocery items at convenience chains Morrisons Daily, Sainsbury's Local and Tesco Express against prices at their full-sized supermarkets.
The consumer watchdog calculated how much more you'd pay for a typical basket of 42 items at your local convenience store instead of the bigger supermarkets. Which? found the biggest price difference for the basket was at Morrisons Daily, where shoppers paid 21% more on average for the same groceries than at a Morrisons supermarket.
A 400g tin of own-label chickpeas was more than double the price at the convenience store – £1 in comparison with 49p at the supermarket. Members of Morrisons’ loyalty scheme More could pay 22% extra at its smaller outlets as the card is not currently accepted there.
READ MORE Drivers risk £5k fine and 'police action' if they ventured out on road yesterday
While a 165g tub of Philadelphia soft cheese cost 63% more at £2.58 compared with £1.58 at the supermarket. The total cost of the basket of groceries at Morrisons Daily averaged £16 more, which could set consumers back a total of £832 more over the course of the year if they bought the same products once a week, Which? warned.
Morrisons said it was “actively working” on introducing the More card to Morrisons Daily stores “in the coming months”. A Morrisons spokesperson said: “We’re always working hard to keep prices down and competitive for our customers while maintaining high standards and availability in all our stores. Last year, we became the first supermarket to introduce our budget ‘Savers’ range into Morrisons Daily stores nationwide.”
Ele Clark, the retail editor at Which?, said: “Unfortunately, many people are without easy access to transport or online deliveries which leaves them reliant on smaller nearby stores. Convenience stores may often be easier to travel to and handy for shoppers who need to stock up on a few essentials, but people who have to use them regularly will be spending significantly more over the course of a year than those with access to larger supermarkets.”