Disgraced mummy blogger ‘Mother of Daughters’ has deleted her Instagram account, following a scandal which saw internet sleuths discover she was secretly trolling fellow influencers under a pseudonym.
The blogger, whose real name is Clemmie Hooper, admitted she had made “an anonymous account” on a gossip site called Tattle Life to try and “change their opinions” of her own family.
However, her actions also included trolling fellow bloggers and even her own husband - who has recently travelled to Abu Dhabi without her.
A Twitter user noted on November 30 that Hooper’s Instagram had been deleted and if you head to the link for her official profile, Instagram returns an error reading ‘Sorry, this page isn’t available.’
Hooper revealed she had used the pseudonym AliceInWonderLust to write comments on Tattle Life for over eight months. However, over a period of time, internet detectives linked Hooper to her fake account when they noted she and Alice were both in St. Lucia at the same time. Another blogger called Laura Rutherford, who Hooper attacked on the forum, eventually called on the blogger to come clean.
Writing a post addressed to ‘Alice’, she wrote, “I don’t owe it to you to remain quiet. You've goaded and encouraged trolls to tear my reputation apart for the last eight months. Mine and a handful of other influencers - and for what gain?”
According to Grazia, Hooper then called those she had criticised on Tattle Life to admit her wrongdoing and ask them not to expose her name. However she eventually released her own statement.
After targeting fellow parenting bloggers including Candice Brathwaite and Laura Rutherford of That Mummy Smile, she said she was “deeply sorry” for her actions.
She said, “Earlier this year, I became aware of a website that had thousands of comments about my family and I. Reading them made me feel extremely paranoid and affected me much more than I knew at the time decided without telling anyone else that I would make an anonymous account so that this group of people would believe I was one of them so that I could maybe change their opinions from the inside to defend my family and I.”
She said that the fake account had become “all-consuming” and was a “huge mistake”. Hooper continued, “When the users started to suspect it was me I made the mistake of commenting about others. I regret it all and am deeply sorry – I know this has caused a lot of pain. Undoubtedly I got lost in this online world and the more I became engrossed in the negative commentary, the more the situation escalated.”
“I take full responsibility for what’s happened and I am just so sorry for the hurt I have caused to everyone involved including my friends and family,” she finished.
Her husband Simon Hooper, who is also a parenting blogger under the name Father of Daughters, revealed he did not know about his wife’s actions - which had left him “angry and a bit sad.” His wife has not appeared on his Instagram account (which has one million followers) since early November, prior to the scandal.
Instead, he appears to be spending time apart from his wife and recently posted extensively about a sponsored Etihad Airways trip to see the F1 in Abu Dhabi.
Joined by a close friend, the ‘lads’ trip involved taking photos with Bernie Ecclestone, mega YouTuber Casey Neistat, as well as an accidental shot with Geri Halliwell, and watching The Killers perform to close out the night.
As he walked through a stadium with fireworks behind him in a video, Simon declared on his Instagram stories, “Life doesn’t get better.”