With 4 million Instagram followers, the “cleanfluencer”, whose real name is Sophie Hinchliffe, has amassed an enormous fan base of avid cleaners and interiors lovers who can’t get enough of her signature style.
And now, as we’re all spending more time at home, Mrs Hinch has made it easier to emulate her minimalist aesthetic with the launch of her very own homeware range.
Created in collaboration with supermarket giant Tesco, the collection is made up of 34 items that span almost every room in your house and yes, you guessed it, pretty much everything is grey. It’s proved so popular, many items have sold out already, but there’s still plenty you can shop.
Starting at just £1.50 for a facial mitt, the range is super affordable, with the priciest item being a grey velvet bedspread that costs £35.
And, of course, the organisation guru has included everything you need to keep your home clutter-free, with decorative drawers for £12 and bedroom organisers for £10.
Despite the range launching in March, Mrs Hinch did not promote the collaboration on her Instagram until recently, explaining that she didn’t think it was appropriate to do so until all non-essential retail opened on 12 April.
“I just wanted to say sorry and apologise for the fact that I haven’t discussed it with you guys on here like this until now,” she said, before sharing a series of stories showing the design process and some of her favourite items.
So, whether you’re looking to spruce up your interiors or simply need to invest in some practical storage solutions, the Mrs Hinch x Tesco range has something for everyone.
Here, we take a look at some of our favourite items from the range that you can shop right now.
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Hinch grey large tote basket: £10, Tesco.com
Storage baskets are an easy way to keep your floor free from clutter and they’ll also come in handy to put your work essentials in after you’ve finished the day. Separating work and downtime is more important than ever since working from home became the norm, so this basket will ensure you’re not constantly surrounded by office gear. It’s collapsible too, so when it’s not in use you can simply stow it away.
Bayswood floral greenery in white pot in stand: £8, Tesco.com
If you’re keen to bring the outdoors in without fully committing to being a plant parent, this artificial foliage is the next best thing. It comes with the stand too – all you need to do is decide where it goes. Keep it clean by dusting it every once in a while with a clean cloth. It’d make a great addition to your TV stand, coffee table or windowsill.
Hinch in drawer organiser 3 pack: £10, Tesco.com
Struggling to stop your sock drawer from overflowing? Get yourself a drawer organiser that will compartmentalise smaller items into an organised system. You could also use it for storing make-up products, belts or jewellery more neatly, to save you time rooting through a messy drawer. It comes folded flat and you simply use the zipper to construct it in seconds.
Hinch waffle cushion eucalyptus: £12, Tesco.com
If you haven’t got the budget for new furniture but want to give your bedroom or living room an update, soft furnishings are an effective, affordable compromise. Add a couple of these neutral green cushions for a quick refresh that will make binging Bridgerton or taking afternoon naps so much more comfortable. It will also come in handy for your makeshift home-office chair.
Hinch decorative drawers: £12, Tesco.com
This decorative set of drawers is a truly luxurious way to accent any room. Designed to be placed on top of an existing surface for additional storage, the miniature dresser comes with two drawers that you can use to store everything from reusable cotton wool pads in your bathroom to hair accessories in your bedroom. Made in Mrs Hinch’s favourite shade of cool grey, they also feature a stylish white botanical print and two polished silver handles.
For more interiors inspiration, read our guide to the best online homeware shops