National Park ditches 'Snowdonia' entirely for Eryri in its official logo

The largest national park in Wales has approved a proposal to exclusively use Eryri in its official logo instead of "Snowdonia". It follows a discussion at the Eryri National Park Authority meeting held yesterday.

The authority approved the idea developing a commitment made in 2022 to prioritise the use of Welsh places names such as Eryri and Yr Wyddfa in all its communications.

The park said the change will "promote consistency" in its brand identity across all materials. Eryri National Park Chief Executive Jonathan Cawley said: "The shift to using only 'Eryri' in the Authority’s logo reflects our dedication to the cultural heritage of the region and the values of the Welsh language." Get all the latest Gwynedd news by signing up to our newsletter.

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The new Eryri logo

He added: "This updated branding will strengthen the Park's identity and reinforce the Authority's role in celebrating the unique heritage of the area. A phased approach will see the new logo introduced across physical assets—signage, vehicles, interpretation panels, uniforms—and digital platforms.

"The Authority will work closely with partners and stakeholders to ensure a smooth transition to the updated logo, aiming to complete the rebranding over time to manage costs effectively."

The meeting heard how the Authority had already secured a trademark to use "Eryri National Park Authority" in all its daily communications for all materials that were not legal or statutory in nature.

Its online presence, website, social media would be updated digitally immediately.

However, physical assets such as interpretation panels, letterheads,
signage, vehicles, and uniforms would be updated over time to change, "to minimise disruption and costs."

During the meeting the committee debated two design options for the new logo which sill included yellow daffodils the symbol of Wales, with the majority councillors preferring the logo option (pictured above).