The Nordstrom Anniversary Sale includes a crazy deal on this 'soft and soothing' bra

·Lifestyle Editor
·3-min read
Nordstrom shoppers say this top-rated bra is
Nordstrom shoppers say this top-rated bra is "soft and soothing." (Photos via Nordstrom)

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The idea of a comfy bra sounds a little too good to be true. A wire digging into your ribs or a shoulder strap pinching your skin seems like the price we have to pay to properly support our chests.

Luckily, we've found a bra that Nordstrom shoppers say fits the bill. Available in a variety of sizes and colours, the top-rated Natori Bliss Perfection Underwire Contour Bra (shop here in Canada/shop here in the U.S.) is "so supportive, soft and comfy" that you might forget you're even wearing one.

Want to know something even better? Right now, as part of Nordstrom's epic Anniversary Sale (shop here in Canada, shop here in the U.S.) which takes place from July 15 to July 31, you can save big on this tried-and-true shopper favourite.

Natori Bliss Perfection Underwire Contour Bra (shop in Canada)

Natori Bliss Perfection Underwire Contour Bra (shop in U.S.)

Natori Bliss Perfection Underwire Contour Bra in Clay Rose (Photos via Nordstrom)
Natori Bliss Perfection Underwire Contour Bra in Clay Rose (Photos via Nordstrom)

$63 CAD $95 CAD at Nordstrom Canada $47 USD $70 USD at Nordstrom U.S.

The details

This top-rated Bliss Perfection Underwire Contour Bra has been dubbed the "best bra by Natori ever" by Nordstrom shoppers. The style features contour cups of foam-lined jersey to create a flattering and smooth look under clothing.

Available in sizes 30B to 38G, shoppers can choose between navy, blue, blush and light brown, plus pink for American shoppers only.

On top of its simple, everyday design, the Bliss Perfection bra comes with pretty lace trim for an added touch of elegance.

Natori Bliss Perfection Underwire Contour Bra in Evening Sky (Photos via Nordstrom)
Natori Bliss Perfection Underwire Contour Bra in Evening Sky (Photos via Nordstrom)

$63 CAD $95 CAD at Nordstrom Canada $47 USD $70 USD at Nordstrom U.S.

What shoppers are saying

Natori's Bliss Perfection Underwire Contour Bra has earned a solid 4.5-star rating from Nordstrom shoppers. With more than 900 reviews singing its praises, shoppers describe the bra as "light, comfortable, and soft" and say it's a "great bra for every day use."

"I love this bra, I'd buy one in every colour," writes a Nordstrom shopper. "It is so comfortable that I forget I'm even wearing one!"

The lingerie brand has become a favourite among Nordstrom shoppers, with users loving the fit and quality of Natori bras.

"The material itself is soft and soothing to the skin," says another. "Even the lace. The straps must be made of a material that is also not typical because my shoulders have never felt so unencumbered by a traditional underwire bra."

"This is my first Natori, and it won't be the last," adds another reviewer. "Perfect fit, soft and pretty."

Natori Bliss Perfection Underwire Contour Bra in Deep Blush (Photos via Nordstrom)
Natori Bliss Perfection Underwire Contour Bra in Deep Blush (Photos via Nordstrom)

$63 CAD $95 CAD at Nordstrom Canada $47 USD $70 USD at Nordstrom U.S.

With that being said, while reviews largely lean positive, a handful of Nordstrom shoppers note the bra can be "squeaky" when you move.

"For a few weeks, when I get a new one of these, the bra is super squeaky," says a customer. "This eventually goes away, but it is super annoying at the start."

"Strangely, the straps are creaky," echos another shopper. "They make a creaking noise when I move."

The verdict

For those on the hunt for a new everyday T-shirt bra, Nordstrom shoppers can't stop raving about Natori's Bliss Perfection Underwire Contour Bra. Described as "soothing to the skin" and "light, comfortable, and soft," shoppers can take home the best-selling style at a discounted rate during Nordstrom's Anniversary Sale.

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