Netflix clarifies if adverts are coming to its TV shows and movies

Dan Seddon
Photo credit: John P. Fleenor/Netflix

From Digital Spy

Streaming giant Netflix has reassured investors that its long-term plan is unchanged – advertisements are not going to be brought in.

For fans of Lucifer, Stranger Things and House of Cards, this is welcome news indeed.

Netflix might have tested out skippable and temporary ads last summer – connecting viewers to similar material available on the service – but that's as far as it's likely to go.

Photo credit: Netflix

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In a letter to investors this week, the company compared itself to the home of Game of Thrones: "We, like HBO, are advertising-free. That remains a deep part of our brand proposition; when you read speculation that we are moving into selling advertising, be confident that this is false."

"We believe we will have a more valuable business in the long-term by staying out of competing for ad revenue and instead entirely focusing on competing for viewer satisfaction," it continued (via Variety).

"We don't offer pay-per-view or free ad-supported content. Those are fine business models that other firms do well. We are about flat-fee unlimited viewing commercial-free."

Photo credit: David Giesbrecht/Netflix

Instinet analysts claim that Netflix could potentially reel in more than $1 billion every year in ad revenue, so you'd understand if the company was to consider this option.

But it sounds like it has no plans to implement ads whatsoever.

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