Note: The following article contains discussion of themes including suicide that some readers may find upsetting.
Clickbait finale spoilers follow.
Netflix's latest thriller series Clickbait only debuted this week, but there's been a lot of talk about its big twist ending.
The eight-part show focuses on the disappearance of Nick Brewer (Adrian Grenier), who turns up in a video online, beaten and seemingly held against his will.
Holding up cue cards confessing to abusing women and threatening his death if the video gets to five million views, he later turns up murdered.
Nick's sister Pia (Zoe Kazan) and wife Sophie (Betty Gabriel) try to prove his innocence – though the truth comes out when it is revealed that he was held hostage by Simon (Daniel Henshall), having mistakenly thought Nick was responsible for his sister's death
It turns out that Nick's co-worker Dawn (Becca Lish) was catfishing online using his photos with Simon's sister Sarah (Taylor Ferguson), the latter committing suicide after things were broken off by the fake Nick.
Simon lets his hostage go… however, Nick goes to Dawn's house, learning the truth that she had fake relationships with multiple women before her husband Ed (Wally Dunn) made her stop.
However, when Nick threatens to expose Dawn, Ed fatally hits him on the head with a hammer – thus the truth behind his death is revealed.
Speaking to Entertainment Weekly, creator Tony Ayres admitted that it was "always the idea" for Nick to be innocent, and that he was always going to die.
"We wanted to show that things that happen on the internet can have real-world consequences," he explained. "Personally, I love the surprise of his death. I find it quite shocking because it's not what you expect is going to happen.
Ayres went on to explain that they researched the "unusual" phenomenon of women catfishing as men online as they put Dawn and Ed at the centre of the twist.
"When I was trying to understand it and unpack it, I was drawn to the idea of a woman who feels completely invisible," he said. "Who Dawn is makes her invisible: she's an older woman, lower middle class, working class, she is not someone that anyone would look at twice, and yet she craved to be seen.
"As a gay Asian man, I kind of feel like Dawn whenever I go to a gay bar. [Laughs] Gay bars are basically places where status is so important. I kind of related to being invisible and I thought that was such an interesting story to tell.
"She wanted to just feel visible, and she wanted to be seen by women, interestingly, because women were probably more engaged in the romantic fantasy that she wants to engage in."
Speaking further about the controversy the ending may stir with fans, Ayres admitted: "I mean, you always want people to like you and to like your work. [Laughs] But no, I think it's better to do something like that because there's so much content in the world.
"I would stand by why we did it and what we have to say in doing it. The key to this format is it gives us an opportunity to really get in the skin of the characters and to understand why people do what they do.
"I think that there is something interesting and valid in talking about the invisibility of older women. I think there's something interesting about why Dawn does it. But I've got my bike helmet on, so I'm ready for the response."
Clickbait is streaming now on Netflix.
We would encourage anyone who identifies with the topics raised in this article to reach out. Organisations who can offer support include Samaritans on 116 123 (www.samaritans.org) or Mind on 0300 123 3393 (www.mind.org.uk). Readers in the US are encouraged to visit mentalhealth.gov or the American Foundation for Suicide Prevention.
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