Car users in New Zealand are being reminded to belt up in a dramatic new road safety campaign.
Special effects make-up has been used to recreate injuries suffered by real life car crash survivors – all of whom were wearing seatbelts.
Stats show that 90 people die on New Zealand’s roads each year because they aren’t wearing a seatbelt, the majority of them being young men.
Created by Clemenger BBDO for the NZ Transport Agency, the Belted Survivors campaign sees the injuries suffered by members of this demographic in previous crashes painstakingly recreated.
Special effects company PROFX used post-crash photos to transform the survivors – all of whom had a dramatic seatbelt mark.
The images have appeared on large posters in the men’s home towns and have also been shared widely on social media.
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The men include Rick, whose car was clipped by a train as he drove over the tracks, causing the vehicle to spin out of control and hit a transformer box.
Another survivor, Will, had to learn how to walk and talk again after his car was hit from behind at an intersection. “My seatbelt was the only thing protecting me,” he said.
Dan suffered a brain injury and four broken limbs when his car was hit by a vehicle being driven by a drunk driver. “Had I not been wearing a seatbelt I would’ve gone through the windscreen,” he said. “I was very, very lucky.