Shocking road safety ad recreates survivors' crash injuries as seatbelt reminder

All of the men featured in the campaign are car crash survivors (New Zealand Government)

Car users in New Zealand are being reminded to belt up in a dramatic new road safety campaign.

Special effects make-up has been used to recreate injuries suffered by real life car crash survivors – all of whom were wearing seatbelts.

Rick survived his car being clipped by his train – and has his seatbelt to thank (New Zealand Government)

Stats show that 90 people die on New Zealand’s roads each year because they aren’t wearing a seatbelt, the majority of them being young men.

Created by Clemenger BBDO for the NZ Transport Agency, the Belted Survivors campaign sees the injuries suffered by members of this demographic in previous crashes painstakingly recreated.

Will suffered brain injuries when another car drove into the back of him (New Zealand Government)

Special effects company PROFX used post-crash photos to transform the survivors – all of whom had a dramatic seatbelt mark.

The images have appeared on large posters in the men’s home towns and have also been shared widely on social media.

90 people die on New Zealand’s roads each year because they aren’t wearing a seatbelt (New Zealand Government)
The Belted Survivors campaign has been shared widely on social media (New Zealand Government)
The images appear on large posters in the men’s home towns (New Zealand Government)

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The men include Rick, whose car was clipped by a train as he drove over the tracks, causing the vehicle to spin out of control and hit a transformer box.

Another survivor, Will, had to learn how to walk and talk again after his car was hit from behind at an intersection. “My seatbelt was the only thing protecting me,” he said.

Dan thinks he would have gone through his car’s windscreen had he not been wearing a seatbelt (New Zealand Government)

Dan suffered a brain injury and four broken limbs when his car was hit by a vehicle being driven by a drunk driver. “Had I not been wearing a seatbelt I would’ve gone through the windscreen,” he said. “I was very, very lucky.

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