Newcastle tech group Fortuna Gaming launches new luxury casino website
A Newcastle gaming group has developed and launched a new casino website, designed to offer UK players with a “luxury gaming experience”.
Ivy Casino has been developed by Mark Good, chief commercial officer, and the team at Fortuna Gaming, a Newcastle city centre online gaming and betting marketing and technology development specialist. The firm said the website aims to deliver a luxury, player-focused gaming experience with “top tier” games, and that the firm is focussed on growing the brand in a competitive, crowded market.
Mr Good said: “Launching Ivy Casino has been an exciting journey, but like any ambitious project, it hasn’t been without its challenges. We have had to navigate the complexities of entering the highly competitive UK online casino market – one of the most regulated and competitive markets in the world.
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“One of the key challenges was ensuring that Ivy Casino not only met but exceeded the high expectations of UK players. This required building a state-of-the-art technology stack from the ground up to deliver exceptional performance, speed and reliability while maintaining full compliance with UK Gambling Commission regulations.
“Another challenge was differentiating Ivy Casino in a crowded marketplace filled with established competitors. By leveraging many years of experience managing successful online gaming brands, the team identified a clear opportunity to deliver a premium, player-first experience that blends innovative game content with elegant design and tailored promotions.”
The launch follows growth at the Blandford Square business which has seen a number of jobs created, with more to follow.
Jason Bolton, chief operating officer at Fortuna Gaming, said: “Ivy Casino is proud to contribute positively to the local area in Newcastle, and the wider North East region, through the creation of new job opportunities at Fortuna Gaming, the driving force behind the brand.
“So far, roles in marketing, affiliate management, UX and UI design, development, compliance and more have been established, and we anticipate further growth as the brand evolves.
“As we grow, we aim to not only establish Ivy Casino as a leader in the UK iGaming market but also as a brand that makes a meaningful difference in Newcastle’s business and community landscape.”
Mr Good added: “We want Ivy Casino to be recognised for delivering a refined, luxury-focused gaming experience that caters to the preferences of UK players. We’re committed to creating a safe and responsible gaming environment, ensuring players can enjoy their experience with peace of mind.”