Newcastle United adidas kit announcement as club make £5 donation pledge

Newcastle United have pledged to donate £5 from every home shirt sale to the Newcastle United Foundation until the end of August.

Excitement is building on Tyneside over the release of the new adidas kit, with the famous sports brand linking up with the Magpies for the first time since 2010. Friday sees the launch of the new home kit and club merchandise, and the club have listened to a recommendation from their fan advisory board which asked them to consider a community beneficiary as part of its new retail operations.

As a result, the NUFC Foundation will benefit from home shirt sales, with a donation of the net of VAT value of £5 of the purchase price on an adult shirt, £4.17 per shirt, and the full £5 for junior shirts that are VAT exempt, The donation will be exclusive to any 2024/25 adidas home shirt bought directly through the club’s store or online store and will be donated automatically.

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Newcastle United CEO Darren Eales said: "Reuniting with adidas and launching an iconic new home kit together is an incredibly exciting moment, and we are looking forward to seeing supporters around the world wearing it with pride. When we discussed our new retail operations with the club's Fan Advisory Board, they asked us to consider how we might be able to use this important moment to benefit our community and I want to thank them for inspiring this idea.

"By coming direct to the club to buy a home shirt, our fans will be playing a huge part in supporting the incredible work Newcastle United Foundation does across the North East every day. Donations from home shirts will directly benefit programmes across the community, helping the Foundation to continue providing meaningful opportunities that really do change thousands of lives."

Steve Beharall, CEO at Newcastle United Foundation, added: "On behalf of Newcastle United Foundation, I want to thank the club and its Fan Advisory Board for this incredible gesture. The Foundation exists to change lives, but we can only achieve that outcome because of independent funding - and that includes the generosity of partners and supporters.

"The money you donate by buying your home shirts from the club directly this summer will have a huge impact on what we do. This contribution will allow us to engage and inspire even more children, young adults, families and older generations to achieve their potential. We pledge to make this funding stretch as far as we can so that we can use the power of football and Newcastle United to change thousands of lives."

The new adidas home shirt launches at 8am on Friday, June 7, priced £80 for adult sizes, while junior shirts will be priced at £55. Authentic match shirts will cost £110.