Newcastle United's £450million mission as club look to 'maximise' training ground sponsor


Newcastle United chiefs hope to make progress with a training ground sponsor as Toon top brass look to maximise every avenue to close the gap with the Premier League big boys in terms of revenue.

In Newcastle's last set of accounts, the Magpies posted an increase in revenue from £180m to £250m with the club showing huge commercial growth compared to the Mike Ashley era. But the Magpies have a long way to go to catch the juggernaut that is Man City who posted revenue of £700m this year.

These are exciting times for the club commercially after landing big sponsor deals with Adidas, Sela, Noon, In-Post and Fenwick in recent times.

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The club's commercial staff are working tirelessly to pour in new funds that will hopefully end up on the pitch at St James' Park. It's why Newcastle ventured to Australia this month for a post-season tour which should earn more than £3m.

With a trip to Japan coming up in July, touring revenue should grow by a further £7m with Far East electronic giants Docomo funding a two-game tour and healthy gate receipts to follow.

But Newcastle can maximise even more funding from at home with a potential training ground partner sponsor and the stadium naming rights, a more delicate subject given Sports Direct's car crash deal a decade ago, still untouched.

CCO Peter Silverstone said recently: "There is no limit to how many sponsors you can have. There is a limited amount of inventory and assets you’ve got, so you’ve referenced a couple of properties there that we haven’t sold so we’re looking to maximise all the inventory we’ve got.

"The best partners can be the best brands or best value or a combination of both. We’re trying to find the right mix but there are other ways that we can try and continue to make more commercial revenue. We’re looking at all of those as well."

Newcastle's move to hook up with Adidas will bring in around £40m a year while Sela is bringing in £25m a season. With Newcastle not in Europe in the 2024/25 campaign, Newcastle's revenue machine is only just starting to gather pace.

United have pumped £10million into their Benton base since the takeover with a training ground switch on hold for now. Next season will see the Magpies unveil a new media suite for Press conferences with the press department set to move next door to Blue Flames.