Newcastle United's lucrative deal 'priority' to boost transfer power as FFP window to reset

Securing a training kit sponsor remains a 'priority' for Newcastle United's commercial team to help boost the club's revenues.

Newcastle have not had a front of shirt sponsor on their training wear since the Magpies' previous deal with FUN88 ended last year. That partnership, which was signed in the Ashley era, lumped both the match kit and the training kit into one package.

However, after teaming up with Sela, Newcastle have had the freedom to sell the training kit space separately to another brand just as their rivals have. Manchester United, for instance, earn around £20m-a-year from their partnership with Tezos.

READ MORE: Newcastle transfer clause can prevent nightmare if controversial FFP bid accepted

READ MORE: Newcastle move looks increasingly likely as new clubs enter race for 'monster' in transfer twist

The majority of the value of these deals comes through social media and YouTube given that a lot of the content a club puts out in the days leading up to a game is from the training ground. Although other clubs in the Premier League have larger followings, Newcastle have been able to point to how their channels have the highest average engagement across the top-flight, which feels significant.

Peter Silverstone previously said that securing a training kit sponsor was a 'top priority' while CEO Darren Eales confirmed back in January that finding sponsors for the club's training kit and training ground was something 'we would look at in the future'.

It is worth noting that the new financial year begins next month. The period for profit and sustainability calculations will reset, as a result, and start from the 2022-23 season onwards in the new three-year rolling cycle. As obvious as it sounds, the more commercial revenues that Newcastle can bring in, the more the Magpies can spend on transfers.