She entered the Celebrity Big Brother house with the likes of Dappy, Sam Faiers and Lionel Blair last night, but just six months ago Luisa Zissman ruled out the possibility of appearing on the Channel 5 show - dubbing it "s**t and embarrassing".
Luisa came second on The Apprentice in 2013, finishing a close runner-up to BFF Leah Totton.
Soon after the final episode aired, she took to Twitter to deny rumours that she was set to enter the summer series.
Luisa Zissman (WENN)
In a tweet that has (wisely) now been deleted, she wrote: "More importantly no I don't want to do celeb BB it's s**t and embarrassing".
Praising another celeb-based reality show, she added: "I do really love dancing on ice. My main focus is my business!"
Luisa's going to have to properly Go Some in the house if she's going to go the distance - as she's been installed as a distant 20/1 to win with bookies, including Ladbrokes; putting her behind everyone except Casey Batchelor (50/1) and Liz Jones (80/1).
At the top end of the pile, Lee Ryan is 5/2 favourite, ahead of Ollie Locke on 3/1 and Sam Faiers on 11/2.
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